A lead magnet is what you offer to your subscribers in exchange for their email or other contact information. They can be free PDFs, cheat sheets, eBooks, videos, etc. If you listen to the Marketing for Creatives episode with Liz Pineda about how to sell online with
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Why do people read blogs and websites in the first place? Some of them look for an interesting writing style, for a unique approach, for personal stories shared by bloggers. However, the majority of people look for solutions to their problems, more information about a certain subject,
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Marketing is the biggest factor that many entrepreneurs neglect completely, especially when it comes to online marketing. A new start-up needs to get the attention of the potential customers in its niche market, and most of the time it has to compete with businesses that are already
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Would you like to incorporate the branding videos? Before we get into the details, let’s clarify what are the branding videos. Google defines branding as “the promotion of a particular product or company by means of advertising and distinctive design.” In more concise terms, branding means associating
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When it comes to online analytics some people know the basics, but many don’t even look at it. It seems too complicated. In this episode, Chris Mercer shares how to use Google Analytics to track what brings you clients and increase sales. He will explain in simple ways
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Let’s imagine that you create a lot of content, you blog consistently, you put all of yourself into that, but nobody buys. Such a terrible feeling. Ok, it’s too dramatic. Maybe you’ve got some sales or weren’t that good and consistent in blogging. But any way you
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In the episode #78, we talked with Rand Fishkin about how to optimize your blog post for SEO to get on the first page of Google. It is a useful guide on how to use SEO now. However, it’s still too confusing to keep up with all
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Have you read The 4-Hour Work Week by Tim Ferriss? It talks about escaping 9 to 5 work and be able to live anywhere with the laptop. Many people succeed in that quest. In this episode, Alex Nerney shares how to make your first six figures blogging. We’ll
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The way you write is often different from how you talk. Have you noticed that you put more emotions and personality into the conversation when you meet with the person face to face rather than you type something on your computer? Let’s get this open friendly tone
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There are many factors that affect SEO on your website: the keywords, quality of your article, meta tags and others. It seems a little complicated, but let’s try to go through everything step by step. In this episode, Rand Fishkin shares how to optimize your blog post for SEO
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