Wonder how to increase social media engagement with Facebook Live?
In an age where everyone has a smartphone and internet connection, live video streaming is quickly becoming a popular method for companies to reach out to their users. Facebook Live is a tool for sharing live video straight from your smartphone. This ability allows your business to interact and connect with customers in real time.
There are no edits or cuts. It is a video feed happening at that exact moment, and this is what makes it so powerful. Live video streaming breaks down traditional barriers and creates a connection with your customer that extends beyond traditional marketing.
As a business, Facebook Live is your chance to show some personality and make an impression on your audience. Here are five innovative ways that companies all over are using Facebook Live to build their brands and successfully market their businesses.
Behind the scenes look on Facebook Live
People love to see things that are normally off limits to them. Give your customers an exclusive sneak peeks at how your business runs and what makes you unique. The video stream can instantly become more engaging by having your employees talk and interact along with you. Your staff can show how they create your product or how your team interacts with each other on a daily basis.
For example, a restaurant business could give viewers a glimpse of the kitchen where all of the recipes come to life. A machine shop could give a run through of all that machinery that churns night and day to create products. Even a tour of a normal office space will bring life to an otherwise unknown space. Give your customers a little preview into the day-to-day life of your company.
Broadcast live events
Source: Yolanda Sun
Engage with your audience wherever you are! Are you at a conference that you could broadcast from? Are you on vacation somewhere that your customers might love to get a taste of? Share it all on Facebook live. Talk your audience through exactly where you are, what you are doing and answer their questions along the way. You can broadcast most anything with little or no preparation. What a brilliant marketing technique!
Showcase a new product
Got a brand new product or service that is about to hit the market? Show it in action on a live stream. A live demonstration will give your audience an insight into your product that even a well-written description simply cannot give. Offer a giveaway or a discount code as an incentive to people that tune into the live event.
Interview your company’s executives, big clients, and other important personnel. Your customers will love to see the actual people that make your business thrive. Ask users for feedback or a testimonial on a live feed. Host a live Q&A session with your customers to give your business a more intimate and transparent feel. If your company is hiring, answer questions live on the hiring process and what you are looking for in candidate resumes. The options are endless. Live interviewing is a type of marketing that is easy to implement, low cost and will add a personal touch to your business that your customers will remember.
Host live tutorials
Depending on the complexity of your product, tutorials can go a long way in making sure your customers know exactly how to use their purchase. If you aren’t selling a physical product, host a tutorial covering why your service is essential. Incorporate testimonials and success stories from previous clients. Show how your product or service is different from the rest. Set yourself apart from your competition with a little creativity.
Facebook Live offers businesses a chance to engage with their audiences in a whole new way. Not only should you give it a try, but this tool could also become a significant player in your content marketing strategy. There are no limitations on how you can use it to further your business today. Stretch those imagination muscles and get to work on live videos today.
How do you use Facebook Live for business?