One of the most common questions that people ask when they meet for the first time: What do you do?
Looks like a simple thing, but many entrepreneurs struggle with it. How to explain what you do that would be on point, make people want to know more and potentially will bring you clients?
This time we are going to have a little different form of the episode. We’ll answer all of those questions and also will see how to use it on practice.
We will take my photography business as an example and right during the episode we will change the typical conversation I have with clients into a more effective way.
In this episode, Ryan Foland shares how to get people interested in what you do.
Ryan is a communication expert who is recognized by Inc. Magazine and Brand24 as a Top Digital Marketer and has been named a Top Personal Branding Expert by Entrepreneur Magazine.
In his keynote speeches, online courses, and his new book Ditch the Act, he helps business leaders learn how to market themselves by harnessing the power of vulnerability and authenticity to build better, more relatable, and more profitable personal brands.
You will learn:
- How through different stories to tell people what you do and how Ryan does it with his entrepreneurial story
- Why both the good and bad parts of your stories are important
- People don’t care about your story, but they care about how they see themselves in your story
- Why you need to offer more than just a solution and how to easily do that
- Ryan’s 3-1-3 method or how to explain what you do in 3 sentences, 1 sentence, and then in 3 words
- The simple twist that will change how people see what you do, will make them interested and want to learn more
- Why everyone in business solves the problem (even if you sell creative stuff)
- The live experiment: How we improved the regular introduction of my photography business showing from the position of solving the problem and encouraging people to think more about that they need a photography service
- How to get more clear with what problem you solve, what your solution is, and who you work with
- How to use that to get more people interested in what you do and work with your ideal clients
- How to explain what you do in one sentence
- The creative and simple way to intrigue people with what you do
- How different ways of telling what you do may associate you with 7/11 or Ritz Carlton
- You get more clients when you’re focused on solving a problem
- How to get people interested in what you do without explaining how you do that
- How to help other people refer new clients to you
Resources from this interview:
- Learn more about Ryan Foland on ryan.online
- Read Ryan’s book Ditch the Act
- Follow Ryan on Twitter, Facebook