How to Market a Membership Program with Janet Murray | Ep 98


Creating and launching a membership program isn’t enough, you need to bring people in, and it’s better to do that even before you start your membership program. Learn how to market a membership program, via @MarinaBarayeva. #business #smallbusiness #smallbiz #entrepreneur #entrepreneurship #businesstips #marketing #creativeentrepreneur #creativebusiness #mompreneur #womaninbiz #ladyboss

Creating and launching a membership program isn’t enough, you need to bring people in, and it’s better to do that even before you start your membership program.

In this episode, Janet Murray shares how to market a membership program.

Janet is a marketing expert, podcaster, author and international speaker who helps entrepreneurs and creatives get better at marketing so they can make more money. Over the past five years she has used content marketing to build a large and loyal online audience.

This has enabled her to launch a membership community, mastermind programme and a number of online courses/programmes.

She is also the founder of the Media Diary and Media Diary Owners’ Club – a membership community for entrepreneurs and creatives who want support to create high-quality content – and do it consistently – throughout 2019 and beyond.

In this episode, we will cover:

  • [00:22] About the episode and Janet Murray
  • [01:51] Janet was a journalist that led to hosting workshops on how to pitch media and then to teaching content marketing
  • [06:03] How she launched a membership program and the other ways of how she helps entrepreneurs to get more sales
  • [09:28] The benefits of running the membership program
  • [10:33] The difficulties that people face when they launch a membership program
  • [12:55] How to plan your content and events that you can host for your community members
  • [15:26] How to keep people stay for longer and make managing easier for you
  • [17:11] How often to post a new content
  • [19:13] Create a roadmap for your members that will lead them to achieve the milestones
  • [21:14] How to grow your audience and get people to the membership program
  • [25:12] The marketing tactics that helped Janet to grow the membership community
  • [27:27] How to market a membership program with free content
  • [29:39] Janet hosts the open days for her program to attract more members
  • [31:30] What Janet would do differently if she would start all over
  • [35:37] The long-term plan for a membership program
  • [38:09] Where to find Janet online
  • [38:50] For the show notes go to marinabarayeva.com and subscribe to the Marketing for Creatives show

How to Market a New Membership Program to See the Results within Next 90 day

  • Step 1: Think about how many people you want to get into your membership program within these 90 days
  • Step 2: Build an audience before launching
  • Step 3: Launch a Beta version of the membership program for example to 10 people and see what works and what doesn’t, then do a big launch

Resources from this interview:

Connect with Marina Barayeva:

Creating and launching a membership program isn’t enough, you need to bring people in, and it’s better to do that even before you start your membership program. Learn how to market a membership program, via @MarinaBarayeva. #business #smallbusiness #smallbiz #entrepreneur #entrepreneurship #businesstips #marketing #creativeentrepreneur #creativebusiness #mompreneur #womaninbiz #ladyboss

Creating and launching a membership program isn’t enough, you need to bring people in, and it’s better to do that even before you start your membership program. Learn how to market a membership program, via @MarinaBarayeva. #business #smallbusiness #smallbiz #entrepreneur #entrepreneurship #businesstips #marketing #creativeentrepreneur #creativebusiness #mompreneur #womaninbiz #ladybossCreating and launching a membership program isn’t enough, you need to bring people in, and it’s better to do that even before you start your membership program. Learn how to market a membership program, via @MarinaBarayeva. #business #smallbusiness #smallbiz #entrepreneur #entrepreneurship #businesstips #marketing #creativeentrepreneur #creativebusiness #mompreneur #womaninbiz #ladybossCreating and launching a membership program isn’t enough, you need to bring people in, and it’s better to do that even before you start your membership program. Learn how to market a membership program, via @MarinaBarayeva. #business #smallbusiness #smallbiz #entrepreneur #entrepreneurship #businesstips #marketing #creativeentrepreneur #creativebusiness #mompreneur #womaninbiz #ladyboss

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Marina Barayeva is an international portrait photographer, speaker and a host of the Marketing for Creatives show. Marina is known authority in helping entrepreneurs become influencers in their niche. Always busy with creative projects, she organized an online photography conference, fashion show and has been featured on Art People, CCTV, China Radio International, and other media.