Do people know your brand?
Have you ever noticed that there are a few products that many people tend to associate with certain brands?
These companies are generally represented by the dominant players on the market, the companies that have built strong business images and have earned top positions in their fields.
It is important to observe and analyze how these businesses managed to create their business image and how they managed to increase their brand awareness.
Speaking about brand awareness, we are talking about how many people are familiar with a certain business and the products and services it provides.
The idea of increasing your brand awareness refers to making your business known to a greater number of people. It is a process in which people learn about what your business does, what your products and services are and the most important characteristics of your company.
Why you need to focus on the brand awareness
Brand awareness plays a great role in how a business grows. First of all, it makes your business known to people. These people are represented by potential new customers and there is great chance that they will buy from you the products or services you provide. This translates into an increase in sales for your business.
Social media marketing is a great way through which you can increase brand awareness. Nowadays, social media has become more than just an opportunity for socializing and entertainment.
Businesses use it to communicate with their target audience and to attract new potential clients. The numbers are in their favor. In 2015, there were 2,14 billion of social media users in the entire world. The numbers are expected to grow and in 2020, they will reach 2,95 billion users.
This shows us that social media is a place where businesses have a great chance of reaching their target audience and maybe discover new potential customers. Here are 5 tips on how to increase your brand awareness through social media marketing.
1. Choose the right social media platform
This is the first and most important step you need to do as a business. You need to identify on which social media platform you are more likely to find your target audience. Facebook and Twitter are two of the most popular and powerful social websites, but you should not limit yourself to them.
There are social media sites that are very popular in some countries. For example, Orkut, a social networking platform launched by Google, was very popular in Brazil. It is important to be present on the platforms that are relevant to you as a business.
2. Adapt your content to the social media platform
After you have decided the social media platforms you will use, it is important to understand the characteristics of each of them when it comes to content. Some allow posts that can be as long as you want, while others have a character limitation, as in the case of Twitter.
Visuals are essential for your blog posts. Pieces of content that have relevant images get 94% more views than pieces that do not have. Also, if you are using websites like Instagram or Pinterest, your content needs to be represented by pictures, videos or infographics.
3. Focus on storytelling
People love to read stories and it is a great way to emotionally connect with them. This is one element on which businesses need to focus more. Storytelling is a social media marketing technique that builds a relation between people and the company.
When people read stories from you, they become interested in you as a business and in your brand. They feel the need to know more about you and thus, they will search information about you: what type of business you are, what your products and services are. From this point, there may be only a few small steps before they become your customers.
4. Create contests
Contests are another way to attract your people and increase your brand awareness. People enjoy participating in such activities because they know they can receive a prize.
Creating a social media contest is an easy process: you create a social media post. First of all, you write the copy in which you shortly explain a few details about the contest. Secondly, you upload a relevant image or video. For people to take part in the contest, they will need to share your post. This will help you create a social media presence and increase your brand awareness.
5. Promote your greatest social media posts
Most probably, you have some social media posts that express a great idea or discuss a good topic. These are the posts that you need to promote. For instance, if you want to do this on Facebook, boost them. Not only they will reach a large number of people, but they will also ‘spread the word’ about your business and increase your brand awareness.
These are just a few social media marketing tips to help you increase your brand awareness. It is important to choose the ones that align with your entire marketing strategy and that will help you achieve your business objectives.
How do you increase your brand awareness?