Want to get more traffic on the blog?
Do you use these tactics to promote your blog?
We all know that blogs are incredibly powerful tools in this social media age, and bloggers are using them for several benefits (like earning and promotion). Blogs are always admired and loved by the search engines and the readers. It encompasses several different things, but the most important is the high-quality content.
The content may include images, videos, or only text, but no matter how excellent your blog is, if nobody knows about it, the site will remain a secret. The informative, entertaining, and fresh content is useless if people can’t find your blog.
The biggest paradox about blogging is that we always love the surface-level idea but don’t try to dig deep enough to find the mechanics of how it all works. The prime issue is ‘no traffic.’ Without an audience, your words are worthless.
You can try to gain avid readers through organic search engine optimization standards. You can always think and hope that you can get many subscribers simply by writing compelling content, but there’s another good way to get traffic more rapidly, and that is social media.
Here are 10 actionable tips to promote your blog through social media. It’s much more than just setting up a quick profile and hoping the traffic comes to you,
1. Use social media hashtags
Hashtags act like mini-promoters, like minions working on your behalf. They help expand your reach.
Research hashtags relevant to your topic on platforms like Instagram and Twitter.
Add 1-3 hashtags to every tweet. Keep in mind the fact that on Instagram the hashtags are even more popular. You can add up to 30 and reach more people.
For LinkedIn, limit them to a few highly relevant tags.
2. Adaptat your post for the social media you use
Each platform has its own style. Tailor your post format:
- Instagram: Use eye-catching visuals and relevant hashtags.
- Twitter: Craft brief, punchy summaries or quotes from the post.
- LinkedIn: Provide a more in-depth, professional context with a link to the blog.
- Facebook: Add a short description with a compelling call-to-action (CTA).
3. Ask to share your blog post
You may be going nuts about your social media campaign. Why are people not sharing your content? The answer is simple: you don’t ask them.
Ask people to share new blog posts through Facebook, Twitter, LinkedIn and Google Plus. Include call to action message at the end of every blog post. It’ll just take 10 seconds, but the results would be massive.
4. Use eye-catching pictures
Add eye-catching, attractive, relevant, and high-quality pictures to your blog post.
Also, make sure the photo appears properly on the social media website. You can get a good amount of shares on Pinterest when you have an attractive picture for your blog post.
5. Update on a particular time
Upload and promote your blog posts when the bulk of your readers are most active on social media sites.
Take into account the demographics of your audience. For instance, if a reader of your blog is expecting a new blog post at a particular time, this simple fact will keep him on the lookout for new info.
If readers visit your blog and never see new content, they probably won’t return.
6. Display social media icons prominently and clearly on your site
Make it easy for your readers to connect with you on various social media networks.
Your audience should not have to hunt around to find your Twitter handle, but they should reach your profile by pressing a single button on your blog.
Make the entire process easy and clear for your readers.
7. Reward those who promote you
If you have a blog with a massive fan following on Facebook your followers might like what you publish and promote your blog on their website.
Reward your subscribers by placing their content or recommending them on your site. In this way, you’re not only helping them to build backlinks, but you will also secure an everlasting relationship with these people.
There might be some guest bloggers who would like to publish their content on your site.
Retweets are entirely acceptable, and they can spread info like wildfire on social networks. So you can do this for tags. But beware of scammers because they can tarnish your name.
8. Get Site-Specific
Different social media networks have different types of added features. For instance, you can connect your blog’s RSS to your profile on LinkedIn.
You can also create a page on Facebook or share your blog post in your Facebook group.
Take advantage of every opportunity.
9. Automate
The software is available to manage your social media automatically or make the entire process of management a lot easier.
With the help of such handy tools, you can easily respond to comments, and send out messages to people with similar interests. Scheduling social media shares of your blog post in advance will save you a lot of time.
10. Be consistent
Without any doubt, it’s the most difficult thing to follow. If you follow the tips mentioned above for a day or two, it is just useless. You need to wait for at least 3 to 6 months to see the results.
It takes time, so be consistent, follow your passion, create, connect, and do things right to reap the greatest rewards.
Conclusion
While creating good content is the first step on the way to getting your site popular, use these tips to promote your blog and increase the reach of your social media posts.
Keep in mind the fact that social media has now become a powerful tool to publicize anything around. So, why you should not take advantage and use these tips to become a famous blogger? It’s also time-saving, and you don’t need to look for the extra effort to promote your blog.
What other ways of promoting your content do you use? If you have any questions about them, leave them below in a comment.
Richard Nolan is a writer and a private tutor, sharing his experience in spheres of writing, blogging, and psychology. Richard writes for numerous blogs and gives useful tips for bloggers and students. Currently, Richard works as a general editor for ProWritersCenter.