Do you want your LinkedIn profile to be noticed?
Do you want to attract more clients via LinkedIn?
LinkedIn is a great way to market yourself and your business. It’s up to you to keep it almost empty, to use as a resume or to use as a digital business card.
For creating an outstanding profile answer one big question: What can I do for you?
Every time you want to add or update something there think about: How can I help my buyers?
Follow these 7 steps to create an outstanding LinkedIn profile that sells.
1. Update your profile photo
Your LinkedIn profile picture should be clear and professionally taken, as it represents you and your business.
- What Does Your LinkedIn Photo Say About You?
- 7 Tips to Make Sure Your LinkedIn Picture Is Helping, Not Hurting, Your Prospects
2. Write an eye-catching LinkedIn headline
It is the text area below your name, which also shown in the LinkedIn search result. You have 120 characters to write about what you sell, you offer, your service and include keywords to it. It’s again: What can I do for you?
- How to Turn Your LinkedIn Headline from Blah to Memorable
- How to Write the Best LinkedIn Headline (and Why it Matters)
To make it look even more catchy add special symbols to it.
3. Publish content directly on LinkedIn Pulse platform
Your publications will be shown below your main profile in the Posts section and become a part of your LinkedIn brand. It’s a great way to expose yourself and your business to the big community. Your posts will be visible to everyone and searchable online.
LinkedIn has a bigger authority than many websites, so when someone looks for your topic in Google, it may be ranked higher than other online articles.
- A Beginner’s Guide to Publishing on LinkedIn Pulse
- How to Write Your First Blog Post on the LinkedIn Publishing Platform
- How I Got My Post Featured On LinkedIn’s Publishing Platform
- 7 Ways To Get More ROI From LinkedIn Publisher Posts
4. Write a meaningful summary
The summary section is one of the most powerful on your profile. Here you sell yourself, showing that you are an expert and focus on what do you want your readers to do. Think about your audience and their key points, which you want to showcase:
- Who is your ideal audience? What people do you want to reach?
- What do you want them to know about you?
- What do you want them to do?
- Do You Really Know Your Ideal Client?
- How to Write a Legendary LinkedIn Profile Summary
- Three Steps to Writing The Perfect LinkedIn Summary
- 5 Ways to Write an Executive Summary on LinkedIn
- Put a Human Voice in Your LinkedIn Summary
5. Write about your work experience
Share in a few sentences about what you did there relative to your summary. Think about what experience will increase your expertise in your reader’s mind.
6. Add a list of your skills
It’s a great way to specify what are you good at, either business, software, communication, art, etc. Ask friends about the endorsements.
- Everything You Need To Know About LinkedIn Endorsements
- 6 Ways You Can Take Control of Endorsements on LinkedIn
7. Ask about the recommendations
The recommendations from your clients, partners or friends will bring value to your profile and your business. They may motivate people to work with you.
- The Best Way To Request And Receive LinkedIn Recommendations
- 6 Step Guide To Asking For Recommendations On LinkedIn
- How to Get a High-Quality LinkedIn Recommendation [ + Email Template]
More useful LinkedIn profile tips:
- 8 Steps To Attract More Clients With LinkedIn
- Set up Your LinkedIn Profile for Success
- How to Improve Your SEO With LinkedIn and SlideShare
- How to Use LinkedIn to Become a Networking Superstar
- How To Get Headhunted Fast And Break Into Your Dream Industry
The guys from Sales for Life have demonstrated steps of creating the LinkedIn profile that sells in the fun animated GIFographic below.
How else can you improve your LinkedIn profile?