7 Steps to Create an Outstanding LinkedIn Profile That Sells

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Do you want your LinkedIn profile to be noticed?

Do you want to attract more clients via LinkedIn?

LinkedIn is a great way to market yourself and your business. It’s up to you to keep it almost empty, to use as a resume or to use as a digital business card.

For creating an outstanding profile answer one big question: What can I do for you?

Every time you want to add or update something there think about: How can I help my buyers?

Follow these 7 steps to create an outstanding LinkedIn profile that sells.

1. Update your profile photo

Your LinkedIn profile picture should be clear and professionally taken, as it represents you and your business.

7 Tips to Make Sure Your LinkedIn Picture Is Helping, Not Hurting, Your Prospects

2. Write an eye-catching LinkedIn headline

It is the text area below your name, which also shown in the LinkedIn search result. You have 120 characters to write about what you sell, you offer, your service and include keywords to it. It’s again: What can I do for you?

To make it look even more catchy add special symbols to it.

Symbols to Spice Up Your LinkedIn Profile

3. Publish content directly on LinkedIn Pulse platform

Your publications will be shown below your main profile in the Posts section and become a part of your LinkedIn brand. It’s a great way to expose yourself and your business to the big community. Your posts will be visible to everyone and searchable online.

LinkedIn has a bigger authority than many websites, so when someone looks for your topic in Google, it may be ranked higher than other online articles.

4. Write a meaningful summary

The summary section is one of the most powerful on your profile. Here you sell yourself, showing that you are an expert and focus on what do you want your readers to do. Think about your audience and their key points, which you want to showcase:

Who is your ideal audience? What people do you want to reach?
What do you want them to know about you?
What do you want them to do?

Include keywords and call to action in your text. Add the visual content at the end, like links to the video, blog posts, infographics.

5. Write about your work experience

Share in a few sentences about what you did there relative to your summary. Think about what experience will increase your expertise in your reader’s mind.

12 Tips to improve your work experience section on LinkedIn

6. Add a list of your skills

It’s a great way to specify what are you good at, either business, software, communication, art, etc. Ask friends about the endorsements.

7. Ask about the recommendations

The recommendations from your clients, partners or friends will bring value to your profile and your business. They may motivate people to work with you.

More useful LinkedIn profile tips:

The guys from Sales for Life have demonstrated steps of creating the LinkedIn profile that sells in the fun animated GIFographic below.

How else can you improve your LinkedIn profile?

If you have any questions, let me know in a comment below.

Marina Barayeva

Marina Barayeva is an international speaker and coach who helps women entrepreneurs become recognized experts and confidently sell their services. She is also a TEDx speaker, has presented to audiences in Asia and North America, and has been featured in such media as ArtPeople, CCTV, China Radio International, and others.