Trade Show Marketing Tips that Bring the Results in Small Business Growth

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Participating in the trade show isn’t cheap, so you want to make sure that it will bring you the maximum outcome. It comes to picking the right show, setting up the booth correctly, tricks on how to communicate with the clients and how to follow up with people.

In this episode, I talk to Sue Monhai about the trade show marketing tips that bring the results in small business growth.

Sue, also known as the Gift Biz Gal, has been consulting with retail and online businesses for over 25 years. Additionally, she has started two multi 6-figure companies of her own. Today, The Ribbon Print Company is the major sponsor of her Gift Biz Unwrapped Podcast.

Sue is a leader in helping entrepreneurs set up their business to become a profitable and sustainable entity.

In this episode, we will cover:

[00:22] About the episode and Sue Monhait
[02:10] Sue shares that even if she loved her job, she wanted to spend more time with her children so she started a business
[05:08] She had a quick start of her gift basket business and then expanded it to the ribbon printing
[06:20] Sue’s experience with a trade show
[08:47] Why participating in a trade show is valuable
[11:56] The results that Sue gets after a trade show
[14:42] How to find a trade show to participate
[15:38] The smaller trade show can be more useful for your business
[18:20] What to have in your trade show booth to attract more people
[19:41] Keep a balance of what you have in your booth: not too much and not too little
[21:11] How to communicate with people and sell on a trade show
[22:06] How to introduce your product when people come to your booth
[24:06] Make your check out process very smooth
[24:56] Have some information about your product or testers in a booth that people can take with them
[25:51] The tips on how to collect potential client’s emails on a trade show and get in touch with them after
[27:59] How to follow up with people who you met on a trade show
[29:10] A trade show is a great place to learn more about your customers and what they think about your product
[30:41] If someone shares how he or she likes your product ask to record it on your phone and use it as a testimonial
[32:48] How to analyze a trade show when it’s done and put the notes for yourself about it
[34:07] If the show doesn’t seem reasonable from the sales perspective see what other things you want to accomplish there in front of your prospective customers
[35:53] How Sue follow-ups with people whom she met on the trade show via email
[37:42] The mistakes that Sue had when she started participating in the trade shows
[41:36] Where to find Sue online
[42:33] For the show notes go to marinabarayeva.com and subscribe to the Marketing for Creatives show

3 Tricks that will Help You to Get a Better Outcome from a Trade Show

Listen to what people tell about your product when they come to your trade show booth. Knowing what they like and what they don’t can help you to improve
When people share that they love your product record a video testimonial with them right away
Review the trade show after it’s finished thinking about what works, what didn’t and what you can do better next time

'Having something different in a trade show booth that attracts people in is really smart' ~ Sue MonhaitClick To Tweet

'It's important in your trade show booth to have contact information that they can take away' ~ Sue MonhaitClick To Tweet

'A trade show is a great focus group for your product' ~ Sue MonhaitClick To Tweet

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Participating in the trade show isn’t cheap, so you want to make sure that it will bring you maximum outcome. Check these trade show marketing tips that bring the results in small business growth. You’ll know how to pick the right trade show, set up the booth, tricks on how to communicate with the clients and more, via @MarinaBarayeva. #tradeshow #smallbusiness #entrepreneur #creativeentrepreneur #creativebusiness #mompreneur #womeninbusiness #ladyboss #quotes #businessquotes

Resources from this interview:

Learn more about Sue Monhait and listen to her podcast on Gift Biz Unwrapped
Get to her Facebook group Gift Biz Breeze
Read Sue’s book Maker to Master: Find and Fix What’s Not Working in Your Small Business
Follow Sue on Twitter, Facebook, Instagram

Connect with Marina Barayeva:

Marina Barayeva

Marina Barayeva is an international speaker and coach who helps women entrepreneurs become recognized experts and confidently sell their services. She is also a TEDx speaker, has presented to audiences in Asia and North America, and has been featured in such media as ArtPeople, CCTV, China Radio International, and others.