The effective way to learn more about anything is to ask the best people in the industry, those who are directly involved in what you want to know and can share their experience with you.
But if you do that, go further, share what you know with others. It will help you build your personal brand too.
In this episode, Paul Smith shares how to become one of the world’s leading experts by interviewing people.
Paul is one of the world’s leading experts in business storytelling.
He’s one of Inc. Magazine’s Top 100 Leadership Speakers of 2018, a storytelling coach, and bestselling author of the books Sell with a Story, Lead with a Story, and Parenting with a Story.
He holds an MBA from the Wharton School, is a former consultant at Accenture, and former executive and 20-year veteran of The Procter & Gamble Company.
You will learn:
- How Paul came up with the idea to write Sell with a Story book
- Why Paul invested so much time in research about sales
- How he selected people for interviews and reached out to them
- What his expectations were for the project and how things turned out
- How long it took him to conduct interviews and write his books
- How he became one of the world’s leading experts and how it changed his life
- hy he chose to interview only one person for his next project and how it will be different
Resources from this interview:
- Learn more about Paul Smith on leadwithastory.com
- Read Paul’s books: Sell with a Story and The 10 Stories Great Leaders Tell
- Follow Paul on Facebook
Ep. 134
