Simplify your business and marketing as much as possible, but keep the high results. In this episode, Allan Dib shares how to create a 1-page marketing plan that works.
We’ll put it into the nine-step system that you can change any time. Once in a while, I’d recommend that you too go through each step, review how effective it is in business and adjust it to your business goals.
Allan is a serial entrepreneur, rebellious marketer and technology expert.
Allan grew his business from a startup to four years later being named by Business Review Weekly (BRW) as one of Australia’s fastest growing companies – earning a spot in the coveted BRW Fast 100 list.
Allan is passionate about helping businesses find new and innovative ways to leverage technology and marketing to facilitate rapid business growth.
As a highly sought after business coach, consultant, and public speaker, he frequently shares his proven strategies and cutting-edge tactics with people all over the world.
In this episode, we will cover:
- [00:22] About the episode and Allan Dib
- [01:53] In the beginning, Allan didn’t have enough clients even if they liked his service, so he dived deep into learning marketing
- [05:00] The difference in marketing for big businesses and small companies
- [08:40] Why you need only a one-page marketing plan
- [10:29] The foundation of your marketing plan, with the example of the marketing message that will help to reach the right audience
- [12:27] Reaching your potential clients as a part of your 1-page marketing plan
- [16:34] The sale’s part of your marketing plan, and getting more clients
- [22:47] An example of how the sales part of the 1-page marketing plan systematically works in business
- [25:08] When to adjust your marketing plan while you grow your business
- [27:16] How Allan uses this 1-page marketing plan for his service and upcoming product businesses
9 Key Steps of the Small Business 1-Page Marketing Plan
- Step 1: Select your target market
- Step 2: Craft a message for your target market
- Step 3: Reach your prospect with advertising
- Step 4: Capture the leads
- Step 5: Nurture the relationship with your leads
- Step 6: Sell your service to the warm audience
- Step 7: Deliver a world-class experience
- Step 8: Upsell your service and product
- Step 9: Create a referral system
Resources from this interview:
- Learn more about Allan Dib on successwise.com
- Read Allan’s book The 1-Page Marketing Plan
- Use the tips on How To Create A Sophisticated Marketing Plan In 9 Steps
- Follow Allan on Facebook
Ep. 92
