An interesting way to get clients on LinkedIn isn’t by posting endless content and hoping the right clients find you.
Instead, it’s about identifying the right clients and nurturing genuine connections, just like in real life. And when you do connect, the most effective way to build trust is with a strong LinkedIn profile that clearly shows you’re the one who can solve their problems.
It helps build your personal brand and brings clients.
I’m super excited to introduce you to our guest today John Nemo who is personally rewritten and optimized the LinkedIn profiles of A-List Entrepreneurs, Bestselling Authors, Business Coaches and Consultants including: Chris Brogan, John Lee Dumas, Mari Smith, Tom Ziglar, Dan Miller, Ray Edwards, and others.
And he will share how to set up a LinkedIn profile that attracts clients.
John is an online course creator and bestselling author who helps business coaches, consultants, entrepreneurs, and small business owners generate quality leads, build their client base and increase revenue using digital marketing platforms, tools and strategies like content marketing, LinkedIn and webinars.
The author of 8 books, John is a former Associated Press reporter, Talk Radio producer, Award-Winning PR director and social media consultant based in Minneapolis, Minnesota.
You will learn:
- John quit his safe 6-figure job to work on his business and within 90 days on LinkedIn, he could close the deals on those 6-figures that he got on his regular job
- It’s easier now to use LinkedIn to get clients
- Stop using LinkedIn as a resume about yourself, instead make it about your audience and how you can help people
- How John narrowed down his service and LinkedIn profile to debt collectors
- How to set up the headline of your LinkedIn profile so it gets people’s attention right away
- Exactly what to write in your summary
- How to apply John’s 3P system: Profile, Prospect, and Profit
- How to use information from someone’s LinkedIn profile to build rapport and trust from your very first message
- John shares his way to sell on LinkedIn through direct messages
- To make your messages more personal, you can send photos, voice notes, or even videos. When you tailor them to the person you’re contacting, it makes them feel truly special
- How to set up your LinkedIn profile if you focus on several audiences
- If you want to shift your focus to a new service or audience, simply update your LinkedIn profile
Resources from this interview:
- Connect with John on LinkedIn
- Get a free copy of John’s book LinkedIn Riches and LinkedIn profile template on linkedinriches.com
- Read How to Win Friends and Influence People by Dale Carnegie
Ep. 144
