We’re about to break the most common rule of social media – creating tons of content – and still build a powerful personal brand on LinkedIn.
Why? Because LinkedIn isn’t like Facebook or Instagram. In many ways, it’s actually much easier.
In this episode, Viveka von Rosen shares how to build a strong personal brand on LinkedIn without spending hours on the platform.
Viveka is a Cofounder and the Chief Visibility Officer of Vengreso, the world’s largest digital sales transformation company.
Known as the LinkedInExpert, she’s author of the best-selling “LinkedIn Marketing: An Hour a Day” & “LinkedIn: 101 Ways to Rock Your Personal Brand”
She is a contributing expert to several of LinkedIn’s official blogs and Guides, and is often called on to contribute to publications like Fast Company, Forbes, Money, Selling Power, Entrepreneur, Social Media Examiner, etc.
You will learn:
- Viveka was running an office center in her hometown when she discovered LinkedIn (a new social media platform at the time) and decided to go all in
- The first steps to building a personal brand on LinkedIn
- How to position yourself as an expert without creating a ton of content
- The type of content you can create and share on LinkedIn to build your personal brand
- How to get more visibility on LinkedIn
- How hashtags work on LinkedIn
- Use 3-4 popular hashtags, so it will help your posts reach more people
- How to strategically connect with people to build your personal brand and business on LinkedIn
- How the LinkedIn algorithm works
- How to get more referrals through LinkedIn
- How to be effective and rapidly grow your personal brand on LinkedIn, spending less than one hour a day there
Resources from this interview:
- Learn more about Viveka von Rosen on vengreso.com
- Read Viveka’s book Linkedin: 101 Ways to Rock Your Personal Brand
- Listen to the episode How to Set Up a LinkedIn Profile that Attracts Clients with John Nemo
- Follow Viveka on LinkedIn
Ep. 146
