When people say content marketing, it usually means everything you create: written blog posts, videos, podcasts, social media updates, or even the content on your website. Every piece of content is part of your brand’s story.
But how do you make all these pieces work together instead of working separately? How do you ensure that each type of content supports the others and collectively helps you gain more traction, visibility, and ideal clients?
It’s not just about creating more content. It’s about creating strategic content that positions you as an expert and brings you more brand awareness and clients.
This is what we will discover with our guest today.
In this episode, Trevor Young shares how to use content marketing to get more PR.
Trevor helps professional experts and aspiring thought leaders build visibility, influence & trust in the marketplace. He is the author of two books – microDOMINATION and his latest, CONTENT MARKETING FOR PR. He blogs at PR Warrior and hosts the podcast REPUTATION REVOLUTION.
You will learn:
- Trevor started as a journalist, then built a few businesses and got into blogging and content marketing in 2007, which helped to build his personal brand
- Know what kind of content creation is your strength
- 5 important factors of using content marketing to get more PR
- How to be different in the market where everybody talks about the same things in the niche
- More content isn’t always better
- Case study: How well GouletPens, a company that sells fountain pens, does content marketing across many channels
- The marketing mantra: how can I help the most people? Because if you help the most people, you’ll get business
Resources from this interview:
- Learn more about Trevor Young on trevoryoung.me
- Check how Seth Godin blogs
- Learn creative ideas on how to do content marketing from gouletpens.com
- Read Trevor’s book Content Marketing for PR
- Follow Trevor on LinkedIn
Ep. 149
