If your audience is on Facebook, you need to be too. Facebook groups are a great way to build a community and have more personal conversations with people interested in your topic.
In this episode, Bella Vasta shares how to use Facebook groups for marketing your business.
She’ll guide you through starting a Facebook group, growing it, and using it as part of your sales funnel
Bella is the dynamic personality behind the one-woman coaching company, Jump Consulting.
Since 2002, Bella has been a trailblazer in the pet sitting industry, consulting with multi-million dollar companies all the way to hundreds of small businesses.
She is an author, podcast host, blogger, and has been featured on NBC, CBS, FOX, NPR, Entrepreneur Magazine, and The Huffington Post.
In this episode, we will cover:
- [00:22] About the episode and Bella Vasta
- [01:48] Bella shares how she turned pet sitting in college into a business and now teaches others to grow through Facebook groups
- [04:41] Why Bella chose Facebook groups for marketing and her journey using them to grow her business
- [07:40] What’s better: starting your own Facebook group or joining others?
- [09:23] How to choose the right topic for your Facebook group
- [12:30] How to find your first Facebook group members
- [16:00] How to grow a Facebook group
- [18:11] What content to post in a group and how often
- [21:25] Engaging Facebook post ideas for your Facebook group
- [24:52] How to manage a Facebook group
- [27:12] How to get more engagement in a Facebook group
- [30:51] How to use Facebook groups to sell your service
How to Grow a Facebook Group
- Share your Facebook group on your website
- Add the link to your email signature
- Include a button on your Facebook page that directs people to your group
- If you have a podcast or appear as a guest on someone else’s, include a call to action at the end inviting listeners to join your Facebook group.
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Resources from this interview:
- Learn more about Bella Vasta on bellavasta.com
- Follow Bella on Facebook, Instagram
Ep. 77
