Looking for examples of engaging Facebook posts?
Well, first of all, let’s define…
What is a good Facebook engagement post?
A good Facebook engagement post makes people stop scrolling their feed to read, watch, and react to what you’ve posted. That could be a like, comment, share, or click on your link.
Engagement is a great way to measure how your content resonates with your audience.
A regular Facebook post has text, a status update, a video, a photo, or a link.
Users’ news feed updates very fast, so visual content is quite popular.
Thus, questions on a custom background, pictures, and videos receive more likes and shares than plain text, so consider implementing them more often.
How to Write Engaging Facebook Posts
To write engaging Facebook posts, apply these three essential elements:
- Share useful or entertaining content
- End with a Call-to-Action that starts a conversation or lead people to click on your link
- Add an eye-catching image or video
Experiment with those elements by sharing different content to determine which Facebook engagement posts will resonate more with your audience.
To help you out, here are 19 examples of engaging Facebook post ideas. They work well both on Facebook pages and groups.
1. Open-ended questions
When you plan engaging content to post on Facebook, asking a question is one of the simplest but effective ways to start a conversation. That way, you motivate people to comment below on your post.
The benefit of it is that if you ask a question that is interesting or important to your audience, it may spark a discussion in the comments, which you can continue in DMs or even on a call with a potential client.
Also, as visuals get more attention, adding a custom background to your question will be eye-catching.
2. General questions that many people can relate to
Another question that gets more Facebook engagement is something general, life-related. It doesn’t need to be about your business.
Such questions are easy to answer, more people can associate with them and, as a result, leave a like or comment.
And when they do that, it tells the Facebook algorithm that people engage with your page or a group, and those who liked or commented under your post may be interested in more content from you.
The more people engage with your content, the more of your posts Facebook shows them.
So, it’s good to mix them with your business and sales posts.
To give you some inspiration…
Engaging Facebook post ideas with the questions:
- What is your favorite podcast?
- What book(s) had the most impact on you and why?
- What is your primary goal for this year?
- What place have you always wanted to visit?
- What do you learn these days?
3. Ask for help to choose between A and B
Ask people to help you choose something. It is another type of question that will quickly boost the engagement of your Facebook post, as people enjoy helping others.
For example, Derral Eves asked his community where to put a bunch of YouTube Creator Awards, also known as YouTube Play Buttons.
4. Ask for a recommendation or help to solve a problem
Following the idea of asking for help, you can invite your audience to share recommendations or advice on something you’re working on, like in this example.
This type of Facebook engagement post works well when you travel, try new things, or look for something.
5. Brand or service-related questions
Brand or service-related questions are the questions that remind people about your brand, company, service, or the main topic(s) that you cover.
Here are some examples of engaging Facebook posts that vidIQ uses.
vidIQ helps boost your YouTube views. People use their plugin to analyze YouTube channel performance. Also, a company offers many video tutorials and analytics on YouTube growth.
Asking community questions is a regular practice on their Facebook page.
As a service-related question, they may ask what community folks would prefer that people would click the Dislike button on their YouTube video, which creates engagement, or do nothing and end up with no engagement at all.
A difficult choice, isn’t it? It’s something worth discussing.
Or, by asking a question, they also remind users that it’s the holiday season. It’s a perfect opportunity to post related content.
Both examples are related to YouTube, which is their main focus.
So, in summary, these are…
The five types of Facebook group questions that will quickly boost your engagement:
- Ask an open-ended question
- Ask a general question
- Ask for help
- Ask for a recommendation
- Ask a brand or service-related question
The next types of Facebook engagement posts will require a bit more effort.
6. Tips and “How to” engaging Facebook posts
Give the tips or write a “How to” tutorial. That way, you teach people something valuable that they also may share with their friends.
If you’ve noticed, people don’t share question-type posts that much.
When someone shares your content, it means they find it interesting or useful and are willing to be associated with it.
Let me show you a few examples of engaging Facebook posts that include tips and tutorials.
That can be a more detailed post or some quick tips like in this example from Video Influencers.
They start with an eye-catching sentence: “Keep viewers on your channel!” — something all YouTubers want.
Then they follow with an important tip that will boost views of your video after you publish it: planning your thumbnail, title, and next steps.
Because when you plan all of this upfront, you know how to structure your video to keep people watching it and increase the conversion.
Their post is short, useful, and on point.
If you’re looking for engaging Facebook post ideas that people often save, try creating a picture tutorial.
Note: This may also become a ready-to-go post for your Instagram.
This post from Joseph Bojang has a short description and several images with the tips that people need to go through to read the content.
In this example, Disney brought an expert chef to show on video how to cook Ratatouille.
They mixed the videos of a chef cooking with similar scenes from their famous Ratatouille movie.
Besides the opportunity to get likes and comments, it increases Facebook dwell time.
You might be wondering,
What is Facebook Dwell Time?
Facebook dwell time is the time that people spend viewing your content, whether it’s a written post, a video, or a set of images. It doesn’t matter if people liked or commented under your post as when they stop on what you’ve shared, it tells Facebook that people are interested in your content.
The time a person spends on your content is considered a dwell time.
Sometimes, a few likes and comments give a false impression that no one is interested in your content.
People may read, but not engage with content.
So, measure the effectiveness of your Facebook marketing strategy not only by likes and shares but also by conversions such as getting clients or email subscribers.
7. Engaging Facebook video posts
Another group of Facebook engagement posts ideas is related to video content. Videos can tremendously improve your marketing strategy.
First of all, upload your video directly to Facebook.
When you do that, it will automatically start playing when people scroll through a newsfeed.
Video grabs the viewer’s attention right away, rather than sharing a link to a YouTube video.
For example, CreativeLive shows different clips from its course creators.
According to SocialInsider’s study, the optimal video length that brings more engagement for accounts with less than 5k followers is between 2-5 minutes.
Another interesting factor is that vertical videos on Facebook have become more popular rather than horizontal or square size.
So, you may consider testing them next time when you create your engaging Facebook posts.
Dr. Joe Dispenza uses vertical videos to share his meditation, quick tips, and other useful content.
With that said, here are more examples of highly engaging Facebook posts:
8. Engaging Facebook Live videos
Live videos (especially the longer ones) can double engagement for smaller Facebook pages as it’s shown in SocialInsider’s study:
Live videos get attention.
However, another benefit is that after you’re done, you can then repurpose Facebook Live video and publish it on your page as a regular one so people can get back to it later.
You can teach a mini-workshop through a live video, give quick tips, have interviews with other people, or show what’s going on in your life at that moment.
In this example, Dorie Clark had a live interview with Roberta Matuson, which was then republished as a regular video after the interview was done.
Interviews are great to cross-promote pages to share and grow the audience with other experts that serve the same people as you.
You may also do a live Q&A session like Simon Sinek to build a better relationship with your audience.
If your Facebook group or page isn’t that big yet or your audience doesn’t engage that much, then I suggest you prepare 3-5 questions in advance so you can answer them live if the participants are too shy to ask you something.
9. Your client’s or related to your niche content
Pay attention to what’s going on around your niche. Share other people’s useful content and Facebook posts.
Even more, post your followers’ and clients’ content that is relevant to your business.
For example, Marvel Studios published a fan’s art a few days before the Hawkeye movie premiere.
Your followers get recognition, will appreciate the share, and you get quality content.
If you want to take it further, you can do it as a collaboration and cross-promotion with other accounts or as support for your community members.
A good example of such collaboration is vidIQ featuring Sean Cannell from ThinkMedia.
In this collaboration, Sean went live on VidIQ’s YouTube account reviewing other people’s YouTube channels.
The next Facebook engagement post ideas will help you connect with your community and customers on a deeper level.
10. Engaging Facebook posts with personal stories
Your main goal may be to sell your service using social media, but at the end of the day, you’re a person who tries to manage many things in your life, just like your followers.
There are ups and downs, challenges, and happy moments that happen to you.
All of these make you YOU and show you as someone with whom your audience can resonate.
Connect with people by telling personal stories like Jasmine Star did in this post.
Or you can create…
11. Behind the scenes post
Let your followers spy a little through a keyhole. Show them what’s going on behind the scenes of your business and life.
Looks like fans enjoy Marie Forleo’s adventures:
Also, you can be more advanced and post…
12. Behind-the-scenes video
Sharing photos and videos from your life distinguishes your Facebook page.
Post about how things work in your life, funny moments, and film some parts of your regular work.
Here is the thing.
Even if you show people what’s going on behind the scenes, such videos can be a great opportunity to mix personal stuff with a valuable lesson.
Below are a couple of Facebook engagement post ideas from Vishen Lakhiani, the founder of Mindvalley.
He is a great example of how to do that.
He may post a story about his weird morning routine.
As well as mix up behind-the-scenes video and tips from the office.
Videos work well when you add a story to them or give an example, because you bring more life to your teaching content.
Start collecting the stories and lessons that you can share with people.
When something interesting happens, take a quick note with the details in Evernote or another note-taking app.
Maybe you’ll even come up with engaging Facebook post ideas on the go, if so, be sure to take notes.
That way, when you start creating content for your social media, you can refer to your notes and use those stories and ideas in your videos.
12. Funny Facebook engagement posts related to your brand
Think about how to use funny pictures related to your brand. You may create brand recognition using the same personage or the same concept images.
Here are five funny engagement Facebook post ideas:
Oreo actively uses fun images on its Facebook Page.
Here is a fun Facebook post from Skittles. They created a series of funny posts written from the intern’s perspective.
You can also get creative by mixing your brand’s character with popular trends and well-known elements to create a funny social media post like Charmin does.
Or you can come up with something simpler than a special brand character and create content like TubeBuddy.
Also, feel free to share moments from daily life.
14. Milestones and awards
Celebrate your milestones: reaching 1000 Facebook fans, having 5000 subscribers, winning a competition, etc.
In this Facebook post example, Neil Patel celebrated 300k daily users of his Ubersuggest Google Chrome Extension.
Another example: Evan Carmichael shared his journey of growing his YouTube channel, which he launched in 2009.
You can also celebrate the wins of your followers, employees, or clients.
Buffer celebrated users who received their Start Page Small Business Awards, featuring community members.
15. Posts about an upcoming event
Post about your upcoming online or offline event. Mention its theme, date, location, and include a link to the registration page.
The larger the event, the more in advance you should start planning and begin posting about it on social media.
Let me give you two examples of engaging Facebook posts for the events.
If you host your event, then here is how Content Marketing World does it.
They start creating updates about the next conference 10-11 months in advance.
Or if you’re a part of the event, let’s say you’re a speaker like Brian Fanzo, then your post might look like this.
15. Inspirational quotes
Inspirational quotes are always popular. A good quote that resonates with your audience will get more engagement.
Inspire those who follow you. People will like and share your quote post when it expresses their thoughts and beliefs.
These examples of Facebook engagement post ideas have the unique style of inspirational quotes.
The first one is easy to do for anyone.
That can be a simple text on a black or white background, similar to Mel Robbins.
For this kind of post, you might need some design skills. You can use a tool like Canva or hire a freelancer.
Try combining your photo with a quote, like Chase Jarvis did in his post.
Or design a creative graphic like Evan Carmichael.
17. Facebook challenge
A Facebook challenge is like a mini-course that teaches you something and encourages you to take action. People often use challenges to grow a Facebook group or page quickly because they are very engaging and bring fast results.
The key components of a good Facebook challenge:
- It helps to fix something that people are stuck with.
- It’s interesting, engaging, and fun.
- It’s short.
And…
- It brings people back to your account for a period when you have a Facebook challenge.
5 Steps to Host a Facebook Challenge
Step 1. Pick something that people need help with right now.
It’s important that you can quickly teach them how to solve that problem.
People need to see the results so they will come back for more content later, hire you, and recommend you.
Step 2. Clarify your target audience.
Who are those people whom you want to bring to your Facebook page or group? Focus on your ideal client.
Step 3. Plan your outcome.
What do you want to accomplish with this challenge?
- Do you want to grow a community?
- Do you want people to hire you or buy your product?
- Do you want to build your email list?
Once you set the desired outcome, it will be easier for you to plan content and market your challenge.
Step 4. Set the results that people will get after completing your challenge.
Bring people’s attention to what’s in it for them
Step 5. Decide how long you want to host it.
For small business pages, personal pages, and typical Facebook groups, challenges lasting 3 to 7 days usually bring better results than longer ones.
That’s because fewer people complete long-term challenges.
Also, with a short-term Facebook challenge, you can see results faster and then adjust and repeat the challenge quickly.
If you plan a big product launch, then you can extend it for longer and integrate a Facebook challenge into your marketing campaign.
For example, Buffer hosted a 12-week challenge to support the launch of their new tool for small business owners: Start Page.
Its purpose is to raise awareness of their new feature and encourage people to start using it.
Use their Facebook engagement posts as inspiration to create your own challenge.
18. Fill in the blank
Post a sentence where you ask people to fill in the blank area with their thoughts.
Make it simple so that they can add just a few words to that.
This Social Media Examiner’s post targets anyone who manages social media accounts to share their favorite app in the comments.
19. Holiday greetings
There are many holidays throughout the year. You can post a greeting, a card, or a quote with some personal thoughts.
There are plenty of reasons to engage with your followers beyond the usual Christmas and New Year greetings.
For example, Social Media Examiner created a “Happy Social Media Day” post.
From time to time, you can even add marketing to your posts, like in Jasmine Star’s post, where she wished “Happy Thanksgiving” and offered free Thanksgiving photos as a gift.
A link directed people to a landing page where they had to enter their email to receive the photos.
How to Find What Types of Facebook Posts Get the Most Engagement
While you experiment with different engaging Facebook posts, if you want to know which types perform better for your business and audience, check your Facebook page statistics.
To do this, go to Page Insights, where you can see your recent posts along with details about the content type, average reach, and engagement for each post.
A key thing to remember is that likes don’t bring you clients.
So, when you analyze your post engagements, also pay attention to how many clients you gain from Facebook overall.
Conclusion
Use these engaging Facebook post examples to grow your followers and build trust with your audience. You never know what works best for your page until you try.
Growing your Facebook community takes time, but it’s worth the effort.
Now, I’m curious: What types of Facebook posts work well for you?
