A keynote speech is a speech that sets out the central theme of a conference.
You will know the difference between a keynote speech and the other types of talks, what elements to include there to encourage an audience to take action, and how to market yourself through keynote speech.
In this episode, Kristina Paider shares how to write a keynote speech that encourages an audience to take action.
Kristina has helped people in 34 countries and in seven languages achieve meaningful results. With a multi-billion-dollar track record, Kristina uses the time-tested techniques and secrets of journalists, researchers, and screenwriters to help authors, speakers, and leaders elevate their work.
In this episode, we will cover:
- [00:22] About the episode and Kristina Paider
- [01:39] Kristina started as a journalist and learned screenwriting, but then changed her career and became a writing coach
- [04:50] The difference between a keynote speech and other types of speeches
- [07:36] How to plan content for a keynote speech
- [10:19] Be authentic. You already have everything you need to do it
- [13:04] The types of stories to tell and how to measure their length to fit the time of a keynote speech
- [16:59] To write it down or outline? How to organize your content
- [19:42] How to outline a 60-minute keynote speech to include what you want and be on time
- [23:17] Practice your stories before you go on stage
- [25:03] How to adjust a keynote speech for a new audience
- [28:58] How to market yourself through a keynote speech
- [34:06] Kristina’s story of picking a niche for a company speech that helped generate $2,000,000
5 Steps to Preparing a Keynote Speech That Inspires Action
- Step 1: Start with what you know. Focus on topics that feel natural and authentic to you.
- Step 2. Map out the flow and framework of your speech.
- Step 3. Develop your script. Write your content in a way that connects with your audience.
- Step 4. Practice until you feel confident and prepared.
- Step 5. If you add a call-to-action, make it super simple, clear, and actionable.
Resources from this interview:
- Learn more about Kristina Paider on kristinapaider.com
- Follow Kristina on LinkedIn
Ep. 109
