Having a brilliant idea for a new product or a service is just a small piece of the big business. Then how to build your empire?
This month was released a new book by Guy Kawasaki:
The Art of the Start 2.0
It has a complete strategy to help you create something great without being overwhelmed by unnecessary theories.
Get The Art of the Start 2.0 at amazon.com
Many ideas in a book are related to the world of hi-tech startups, large-scale projects, and venture capital, however, every startup can get something valuable (and unexpected) from the book.
It starts with searching and analyzing ideas and finding your “sweet spot”:
- What is your and your partner’s expertise?
- What opportunities do you have for existing or potential clients?
- What is your passion?
Then you begin working on your new idea.
Don’t think too much about a perfect business plan, instead, get customers first. Even more: perfection is an enemy of a startup. Good enough is good enough. There will be time for refinement later. Do more tests, make mistakes, learn and improve.
Guy shows examples of what to do and what to don’t. He gives recommendations on how to do presentations, speeches, and offers for partners and investors having less text, still, keeping valuable.
There are many great exercises across the book. For instance, you will need to create and practice your elevator pitch (Guy also gives advice on how to make it better).
- Exercise: Pretend that someone offered you to pay one hundred dollars for each word you deleted from the pitch. What would your pitch look like?
When it comes to advertising and promotion, use a free powerful tool: Social Media. Today brands are built on what people are saying about them.
The author talks about evangelism, one of his features, and it works even better than promotions. Create a tribe of individuals who like your product or service and want to talk about it. When someone believes in your product, they will help you to succeed.
Make a social media plan and tell stories through your profile and your posts.
One of the most useful parts of The Art of the Start 2.0 is the Questions/Answers part where the author helps to solve doubts and problems which stop startups.
The ideas of the book are useful for everyone from students to CEO of large companies. The Art of the Start 2.0 will be very helpful to people who want not only to earn more money but also to change the world.
Marina Barayeva is an international speaker and coach who helps women entrepreneurs become recognized experts and confidently sell their services. She is also a TEDx speaker, has presented to audiences in Asia and North America, and has been featured in such media as ArtPeople, CCTV, China Radio International, and others.
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