The Secret of How to Get Chased by The Press

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Media appearances can tremendously increase your popularity and personal brand. It’s also a great way to market your business.

And I’m not talking about the advertising. Today you will learn how to get featured in all kinds of media with good content for free.

In this episode, Cameron Herold shares the secret of how to get chased by the press.

Cameron is a world renowned business coach, speaker, author, and the founder of the COO Alliance, the world’s leading network for seconds in command. After helping grow 1-800-GOT-JUNK? to tremendous heights, Cameron realized his passion for helping other business leaders grow their own companies, and the rest is history.

You will learn:

How Cameron found out that it’s easy to get media coverage
How he got 5200+ unique stories for the company he worked for
The kind of stories that bring different angel view on your business and that media can be interested in
How to find the contact data of the journalists
How to pick media that will be more beneficial to your business
Why you need to reach out to the journalists instead of the editors
How to offer your story to the journalists that they would want to write about you for free
The examples of stories that you can adjust to you as an entrepreneur and pitch to the journalist already today
Why you better have a media kit instead of a press kit
Why quality will be better for you than quality
How to get better results when you got published on any media
How to pitch bigger media in the industry

Resources from this interview:

Learn more about Cameron Herold on cameronherold.com
Find the journalists and they contact details on Cision and Muckrack
Listen to Cameron’s podcast Second in Command
Follow Cameron on Twitter, Facebook

Connect with Marina Barayeva:

Marina Barayeva

Marina Barayeva is an international speaker and coach who helps women entrepreneurs become recognized experts and confidently sell their services. She is also a TEDx speaker, has presented to audiences in Asia and North America, and has been featured in such media as ArtPeople, CCTV, China Radio International, and others.