Would you like to incorporate the branding videos?
Before we get into the details, let’s clarify what are the branding videos. Google defines branding as “the promotion of a particular product or company by means of advertising and distinctive design.” In more concise terms, branding means associating your business with a specific and unique style. The more unique your brand, the more recognizable your company is to your target audience.
Let’s look at the examples. One of the most central characteristics of a brand is its logo. Can you guess the social media app on the left just by the color? Facebook, Twitter, Instagram, Pinterest, Tumblr – none of those come to mind when you see the color yellow on your smartphone, but Snapchat does.
However, branding isn’t only design. Coming up with a particular mood is part of a branding strategy, as well. Does the word “sporty” elicit images of Adidas or Aéropostale? What about “fresh”: Subway or McDonald’s? A brand slogan can help bolster a branding campaign. The purpose of branding is to stimulate people to think of your company, rather than your competitors, as much as possible.
1. Styling Your Brand
Branding for the small business shouldn’t be a challenge, even if you’ve never thought about branding yourself. All you have to do is think about your mission as a business. What do you do? What does the future look like for you? Develop these answers into adjectives that describe your business.
Are you more professional or laidback? Cost-effective or high-quality? Outgoing or reserved? Candid or kind? Of course, there are some adjectives that every business wants to boast (efficient, friendly, forward-thinking, etc.), so try to think of adjectives that are specific to your business.
Next, develop these adjectives into a branding design. Think of designs, colors, and styles that will best suit your target audience. For example, nail salons tend to implement more feminine colors and curly fonts to elicit artistry. Of course, there are no branding guidelines or limits that say what kind of companies should use which colors and styles. Just remember to stay true to your company and relate to your niche.
2. Expert Tips for Branding Videos
When creating your branding videos strategy, you will have numerous elements to consider. From the style of font to the tone of voice, check out the tips below to come up with a plan for your brand video production.
3. Intro & Outro
Every brand that wants to create a name for itself includes intros and outros to their videos. Because many viewers on the Internet are deterred by intros and outros, make yours count. Make them relevant, visually appealing, and interesting. Above all, make your intros and outros short. If your intro is longer than five seconds, you’ve just lost half your audience. Instead of using your intro and outro to sell to the viewer, use them to excite the viewer.
Audio is a vital component of any branding videos. Depending on what kind of video you are making, you can include narration, voice, music, or other sounds within a video. Choose your brand video music and/or narrator wisely. If your target audience is mostly men, then a male voice will enable a greater connection between your brand and your audience.
Many small businesses overlook the fact that quality says a lot about your brand. Even if your small business doesn’t have a lot of money to spend on your brand campaign video, small efforts to improve your video and audio quality can make all the difference. Consider investing in a videographer and/or video editor to work on your video project.
This is one of the most important facets of branding a company, especially if you want to come off as friendly, personalized, and social. After you have posted your video on social media, interact with the audience. Ask a question in the video description or social media post, then respond to their replies. In other words, go beyond the brand video content.
7. Style & Design
Style & design encapsulate many aspects of branding videos. The colors, the B-roll footage and supportive images, the flow, the font type and size, the word choice, the physical appearance of the speaker – all of these things send a message to the viewer. Keep in mind your target audience and what they love for every little decision you make.
The thumbnail is the first thing a person sees when they consider watching your video. An appealing thumbnail will not only get you more clicks but help boost your branding on social media. Instead of choosing a random still frame from your video, consider adding graphics to create an image that resonates with your target audience while promoting your brand.
Branding is essential to any business’s marketing campaign. As you consistently express your brand in your videos and other content, your existing and potential clients will begin to recognize your style. You will start to stand out from your competitors and be known as a trustworthy company. Now that you know how to make the branding videos, take the action. Follow the branding strategies and tips above to start developing a brand image for your small business.
Have you used branding videos in your marketing before? What’s your favorite platform for publishing the videos? Please, share in the comments below.
Brenna Clarine is a freelance blogger who writes and edits articles on a variety of topics. Check out her work at the Valoso blog, and benefit from her company’s unrivaled freelance video editing and videographer services at Valoso.